What is Organic CTR?

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Often, businesses focus their time and efforts exclusively on being discovered in search engines. But being at the top of search engine results won’t do you any good if people searching don’t click on your website. If searchers aren’t interested in the content you present, their chances of clicking on your site are slim. Instead … Read more

What should I consider when choosing a digital marketing partner?

Choosing the right digital marketing partner is key for a business to quantify ROI across online platforms. When you consider hiring an online marketing agency, determine if they have the strategy building skills to accomplish your goals. Successful and effective digital marketing strategies aren’t easy to develop without first knowing your audience. Knowing who your … Read more